Brand Book

The integration of an external brand to internal culture is critical to the success of a brand’s authenticity. As part of the Quartz brand evolution, I worked with the internal communications team, along with our marketing verbal experts to design a brand book for distribution to all current and future Quartz employees. The goal: to align, for all internal stakeholders, our external brand philosophies and standards with our internal initiatives and messaging.

Role: Designer, Creative Strategy, Brand Management, Rollout and Marketing Plan

Content: Quartz Communications Team and Internal Communications