“Faces of” Videos

Health insurance can be a faceless entity, making it crucial to put the people of the company central to the experience of consumers. As part of our “Faces of Quartz” campaign, I led the development of a series of videos designed for use on social channels to engage the social media audiences, through paid posts, and drive traffic to the company website, providing the faces of real Quartz employees to bring humanity to what is often seen as an empty, corporate organization.

Role: Creative Direction, Vendor Management, Project Management, Brand Oversight, Content Marketing

Video Production: Green Clock

Consulting Agency & Scripting: Sortis Digital Marketing